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Introducing Below The Lights
Below The Lights opened in summer 2024 in the heart of London - under the famous Piccadilly Lights.A unique Spotlight space for immersive events, Below The Lights is a place where brands can create memorable experiences and incredible media campaigns.
About
We build and invest in buildings, spaces and partnerships to create sustainable places, connect communities and realise potential.
Impact report
Our 2022 impact report deep dives into the ways our places and activities are making a difference across the UK. From our economic contributions to the social and sustainable value we deliver, we recognise that the consequences of the actions we take as an organisation are both far-reaching and long-lasting.
The potential of sustainable retail
Sustainable retail has the potential to boost local UK economies by nearly £100m and grow brand revenues by up to 13%.
Investors
Discover the strategy that drives our success, as we create sustainable value for our three types of investor: institutional, private and debt.
Half Year Results 2024
Land Securities Group PLC announced its half year results for the six months ended 30 September 2024 on Friday 15 November 2024
Creating valuable places
We enter the coming year with a renewed sense of clarity and purpose.
Sustainability
We're working to enhance the health of our environment and improve quality of life for our people, customers and communities - now, and for future generations.
Landsec Futures
Landsec Futures is a £20m fund that aims to deliver around £200m of social value by 2030, supporting at least 30,000 people from underrepresented socio-economic backgrounds towards long-term employment. It will also provide the chance to increase the diversity of talent across the industry and in our business.
We are working to Let Nature In
We’re letting nature into the design, development, and management of our spaces. We’re improving biodiversity; promoting health, wellbeing and community engagement by creating green spaces; and creating nature-based solutions to mitigate and adapt to climate change.
Careers
Life at Landsec
We're shining a spotlight on some of the inspirational people that work for us as part of our Life at Landsec series.
Media & Insights
Reverse mentoring for an inclusive future
Earlier this year, nine executive leadership team members (ELT) were each paired with a more junior colleague for a six-month reverse mentoring opportunity.
7 December 2016
- Transformation will see advertising site become the first of its size to harness state-of-the-art technology and be fully responsive and interactive
- Current formation will be replaced with one single greater than 4k display, 5490 x 2160 resolution, 8mm pitch screen
- New screen will maintain the patchwork effect designed to allow flexible sharing by advertisers
- Coca-Cola and Samsung have all renewed their long-standing commitments, with spaces available for four other brands
London, 7 December 2016: Piccadilly Lights, one of the UK’s most iconic landmarks and a globally-recognised advertising space, is to undergo a redevelopment that will give new brands a rare chance to secure a sought-after spot.
Land Securities, the UK’s largest property company and owner of the unique West End site, has worked with premium digital out-of-home media owner Ocean Outdoor to secure permission from Westminster City Council to undertake the major upgrade from January 2017. The existing screens will be replaced with Europe’s largest single digital screen, which will retain its renowned curved shape, surface area and its ability to have a patchwork appearance. Advertisers will be able to take advantage of the screen’s ability to rotate between six full-motion sections, which will be shared, while also having the chance to harness brief single-brand takeovers of the complete screen.
The new Piccadilly Lights will be a live, responsive site, enabling brands to explore innovative ways of creating experiences that emotionally resonate with customers and drive loyalty, thanks to new features including:
Coca-Cola has already committed to continuing its 62-year residence and will be joined by Samsung, leaving a rare opportunity for four other global brands to appear on this world-famous location.
Vasiliki Arvaniti, Portfolio Manager at Land Securities said: “This is a unique milestone for Piccadilly Lights, which has provided a visual home for much-loved brands for over a century. London is one of the world leaders for digital and technological innovation, and Piccadilly Lights is leading the way, engaging with global brands, global citizens and of course the local community.”
Tim Bleakley, CEO of Ocean Outdoor said: “Piccadilly Lights is one of the world’s most sought-after advertising sites, and this transformation takes it to the next level. We understand the need to protect its heritage while keeping ahead of trends, and this next phase will ensure it is a testament to London’s global reputation for defining invention and innovation.”
Aedamar Howlett, Coca-Cola Great Britain and Ireland Marketing Director, said: "At a time when there are more advertising opportunities for brands than ever before, there are only a handful of advertising spaces in the world that are as iconic and unique as the Piccadilly Lights. This new technology will allow us to be more agile and tailor our messages in real-time, as well as be more creative when it comes to the content and engaging consumers directly."
Russell Taylor, Chief Marketing Officer, Samsung UK & Ireland said: “Samsung has had the privilege of being associated with Piccadilly Lights, one of London’s most iconic landmarks, for over two decades. We look forward to the redevelopment of the site, as will the millions global consumers that pass by it every day.”
The six existing screens will be switched off in January 2017 to allow works to commence. Apart from occasional power cuts, Piccadilly Lights has in the past only been turned off during World War II, for Winston Churchill’s funeral in 1965 and Princess Diana’s funeral in 1997. It is also briefly turned off every year for Earth Hour. The new Piccadilly Lights is due to be unveiled in autumn 2017. In the meantime, a static advertising banner featuring the signed brands will be in place.
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