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Introducing Below The Lights
Below The Lights opened in summer 2024 in the heart of London - under the famous Piccadilly Lights.A unique Spotlight space for immersive events, Below The Lights is a place where brands can create memorable experiences and incredible media campaigns.
About
We build and invest in buildings, spaces and partnerships to create sustainable places, connect communities and realise potential.
Impact report
Our 2022 impact report deep dives into the ways our places and activities are making a difference across the UK. From our economic contributions to the social and sustainable value we deliver, we recognise that the consequences of the actions we take as an organisation are both far-reaching and long-lasting.
The potential of sustainable retail
Sustainable retail has the potential to boost local UK economies by nearly £100m and grow brand revenues by up to 13%.
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Discover the strategy that drives our success, as we create sustainable value for our three types of investor: institutional, private and debt.
Half Year Results 2024
Land Securities Group PLC announced its half year results for the six months ended 30 September 2024 on Friday 15 November 2024
Creating valuable places
We enter the coming year with a renewed sense of clarity and purpose.
Sustainability
We're working to enhance the health of our environment and improve quality of life for our people, customers and communities - now, and for future generations.
Landsec Futures
Landsec Futures is a £20m fund that aims to deliver around £200m of social value by 2030, supporting at least 30,000 people from underrepresented socio-economic backgrounds towards long-term employment. It will also provide the chance to increase the diversity of talent across the industry and in our business.
We are working to Let Nature In
We’re letting nature into the design, development, and management of our spaces. We’re improving biodiversity; promoting health, wellbeing and community engagement by creating green spaces; and creating nature-based solutions to mitigate and adapt to climate change.
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Life at Landsec
We're shining a spotlight on some of the inspirational people that work for us as part of our Life at Landsec series.
Media & Insights
Reverse mentoring for an inclusive future
Earlier this year, nine executive leadership team members (ELT) were each paired with a more junior colleague for a six-month reverse mentoring opportunity.
4 July 2024
London’s newest brand experience concept, ‘Below The Lights’, has opened its doors underneath the world-famous Piccadilly Lights, W1. To launch the space, Williams F1 will hold their UK Fan Zone in Below The Lights ahead of the British Grand Prix.
As a part of Landsec’s brand experience and customer engagement platform ‘Spotlight’, Below The Lights enables brands to build national campaigns by extending on screen media campaigns to a physical experience in the heart of London. Williams F1 Sponsor, Kraken, will also run a complimentary media campaign on Piccadilly Lights during the brand’s occupation of the space.
Spread across three floors and with capacity for over 500 people, the experiential space will bring fans unrivalled access to the sport and immerse audiences in the world of Williams Racing through state-of-the-art lighting, sound systems and a series of large format Ultra HD digital displays for high-impact audio-visual experiences.
Audiences will also be able to connect with Williams Racing’s history, with state-of-the-art Esports simulators, challenges and competitions, plus displays of memorabilia worn by Championship-winning Williams Racing drivers.
Williams Racing’s partners will bring a host of activations to enrich the fan experience, including:• Kraken's Grid Pass perks and benefits, hanging bar challenge, retro gaming station, History in the Making collectibles, and Scalextric set • Komatsu's haul truck simulator • Keeper Security’s Spin Cam • Myprotein’s protein bar, Batak machine, and digital leaderboard
Alongside unforgettable new experiences, fans can shop the Williams Racing team merchandise collection, including an exclusive British Grand Prix collection.
Derek Manns, Head of Commercialisation at Landsec said: “Below The Lights is a truly immersive space which enables consumers to actively engage with brands in a completely new way. We’re thrilled to work with Williams to host their UK Fan Zone in the one of the most well-known and highest footfall locations in the UK.”
Alex Albon, Williams Racing Driver: “I’m looking forward to being back in the UK for the team’s home race. The Fan Zone is at such an iconic location, sharing what makes Williams so special with those who can’t make it to Silverstone.”
Ocean Outdoor UK CEO Phil Hall said: "The launch of Landsec's cultural hotspot with the Williams F1 activation allows the team to get up close with fans - and reach new ones - right in the heart of London's retail and entertainment district. The additional lure of a 3D activation on Piccadilly Lights makes for a truly winning pole position."
Below The Lights is part of Landsec’s brand experience and customer engagement platform ‘Spotlight’. Encompassing brand event spaces, partnership collaborations, ambient and digital advertising media, as well as mid-mall retail spaces, Spotlight provides a range of opportunities to create unique experiences for audiences across Landsec’s national retail portfolio.
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