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Introducing Below The Lights
Below The Lights opened in summer 2024 in the heart of London - under the famous Piccadilly Lights.A unique Spotlight space for immersive events, Below The Lights is a place where brands can create memorable experiences and incredible media campaigns.
About
We build and invest in buildings, spaces and partnerships to create sustainable places, connect communities and realise potential.
Impact report
Our 2022 impact report deep dives into the ways our places and activities are making a difference across the UK. From our economic contributions to the social and sustainable value we deliver, we recognise that the consequences of the actions we take as an organisation are both far-reaching and long-lasting.
The potential of sustainable retail
Sustainable retail has the potential to boost local UK economies by nearly £100m and grow brand revenues by up to 13%.
Investors
Discover the strategy that drives our success, as we create sustainable value for our three types of investor: institutional, private and debt.
Half Year Results 2024
Land Securities Group PLC announced its half year results for the six months ended 30 September 2024 on Friday 15 November 2024
Creating valuable places
We enter the coming year with a renewed sense of clarity and purpose.
Sustainability
We're working to enhance the health of our environment and improve quality of life for our people, customers and communities - now, and for future generations.
Landsec Futures
Landsec Futures is a £20m fund that aims to deliver around £200m of social value by 2030, supporting at least 30,000 people from underrepresented socio-economic backgrounds towards long-term employment. It will also provide the chance to increase the diversity of talent across the industry and in our business.
We are working to Let Nature In
We’re letting nature into the design, development, and management of our spaces. We’re improving biodiversity; promoting health, wellbeing and community engagement by creating green spaces; and creating nature-based solutions to mitigate and adapt to climate change.
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Life at Landsec
We're shining a spotlight on some of the inspirational people that work for us as part of our Life at Landsec series.
Media & Insights
Reverse mentoring for an inclusive future
Earlier this year, nine executive leadership team members (ELT) were each paired with a more junior colleague for a six-month reverse mentoring opportunity.
19 March 2024
Landsec will launch a brand experience concept, ‘Below The Lights’, underneath the world famous Piccadilly Lights, W1, in response to growing demand for premium experiential marketing. Operated directly by Landsec’s Spotlight platform, a dedicated team will work in collaboration with Ocean Outdoor, who manage the advertising sales of Piccadilly Lights for Landsec, and cultural marketing agency 160over90, part of Endeavor, to curate a calendar of brand and cultural events for Below The Lights.
Spread across three floors and with a capacity of over 540 people, the 6,650 sq ft space will immerse audiences in memorable, engaging and interactive brand experiences. Once open in Summer 2024, it will offer brands the opportunity to extend on screen media campaigns to a physical experience in the heart of London. The space will enable brands to connect with the hundreds of millions of people who travel through Piccadilly Circus each year, whilst reaching global audiences through integrated media.
Below The Lights will be a versatile and highly adaptable event space capable of hosting a range of activations, including product launches - from cars to music and film - to retail promotions, pop-ups, and fashion shows in one of the UK’s most iconic locations. Brands will also be able to run fully immersive, integrated campaigns by combining experiential space with premium media through Landsec’s Spotlight platform. Brands looking to create ‘national’ campaigns can occupy Below The Lights in conjunction with advertising on Piccadilly Lights in London and physical activations across Landsec's UK-wide portfolio of prime retail destinations.
Featuring state of the art lighting, sound systems and a series of large format Ultra HD digital displays for high-impact audio-visual experiences, guests can be completely immersed. Specialist rigging and neutral interiors will allow for total customisation of the Below The Lights space so that brands can create bespoke, interactive worlds in the heart of the West End. Creative and digital delivery will be supported via technology specialists DMT.
Derek Manns, Head of Commercialisation at Landsec said: “People are looking for new experiences and brands are increasingly looking to interact with their audiences in person. Below The Lights is a truly immersive space which enables consumers to actively engage with brands in a completely new way.
“Below The Lights offers brands an unrivalled opportunity to leverage one of the most well-known and highest footfall locations in the UK to create more immersive campaigns and memorable moments that resonate globally, reaching passing visitors on an incredible scale.”Paul Stanway, Senior VP / Executive Creative Director at 160over90 said: “Below The Lights is a unique concept that has been developed to bring audiences and brands together in one of the world's most iconic locations. With physical and digital experiences coming together, this intelligent design and progressive mindset makes Below The Lights an incredibly exciting opportunity for brands and consumers alike.”
Phil Hall, UK CEO of Ocean Outdoor said: “When used together, Below The Lights and the Piccadilly Lights will create an immersive brand experience which makes a real statement. Brands will be able to run fully integrated campaigns by creating physical brand worlds for people to explore whilst using the Piccadilly Lights to deliver creative media before, during and after their activation to reach worldwide audiences.”
Below The Lights is part of Landsec’s brand experience and customer engagement platform ‘Spotlight’. Encompassing brand event spaces, partnership collaborations, ambient and digital advertising media, as well as mid-mall retail spaces, Spotlight provides a range of opportunities to create unique experiences for audiences across Landsec’s national retail portfolio.
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