Freeport Shopping Outlet, Braintree
Freeport Shopping Outlet, BraintreeFreeport Shopping Outlet, Braintree

Freeport, Braintree

In May 2017, Landsec became the leading owner-manager of outlet centres in the UK when it acquired Freeport in Braintree, Clarks Village in Somerset and Junction 32 in West Yorkshire.

This acquisition was in line with our strategy of owning, managing and developing the very best retail destinations in the UK.

Developing our retail strategy

We recognised that outlets were a growth retail sector. Shoppers are willing to travel further and spend more when they visit outlets, as they look for top brands, great discounts and a full day-out experience. That’s good news for retailers and good news for us.

But we took a selective approach to growing our outlet portfolio. We stuck to our strategy of focusing on assets which we believe have significant potential to become the leaders in their area.

Our retail strategy is focused on the destinations that offer the most vibrant and engaging experiences for retailers and consumers alike. This acquisition adds three new destinations to our portfolio, where we see potential for growth."

Scott Parsons

Managing Director - Retail, Landsec

Our approach to turning Gunwharf Quays, Portsmouth into one of the leading outlet centres in the UK has given us a blueprint for success. Although Gunwharf Quays also benefits from neighbouring attractions, with the likes of the Spinnaker Tower on its doorstep, we believe that Freeport can become a similar sought-after outlet shopping destination in its own right.

Refreshing Freeport

The centre currently has 85 brands, including numerous well-known names from across fashion and beauty, family, home and gift items, sports and outdoors. We count Marks & Spencer, Hollister and Nike among our anchor tenants here.

Freeport has excellent transport links, with a dedicated train station, a free shuttle bus from Braintree town centre, and proximity to the M11 and Stansted Airport.

Freeport Shopping Outlet, Braintree
Freeport benefits from excellent transport links

We believe there’s significant potential to extend the catchment area and attract a wider range of people as well as to encourage visitors to stay longer.

So over the coming months, we’ll be updating the look and feel of the buildings, landscaping and signage. We’ll be ensuring the food and drink offer caters for all our visitors’ needs, and we’ll be looking at the best new brands to work with.

As at our other outlet centres, we will be looking to shake up the traditional tenant-landlord relationship. We will work closely with our retail customers and ensure there is a constant evolution of brands on offer, so visitors are drawn back again and again to discover the latest retail line-up.

Destined for a brighter future

Exciting times lie ahead for Freeport. It’s still early days but we believe that there is so much potential for the asset – it could be one of the UK’s leading outlet destinations in the years ahead.

220,000sq ft

100%

Ownership interest

Freeport, Braintree

Charter Way
Chapel Hill
Braintree
Essex
CM77 8YH

Gunwharf Quays, Portsmouth

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Gunwharf Quays, Portsmouth