We work with charities in our communities to help support some of the most vulnerable and excluded groups in society, helping us to address and raise awareness of issues affecting local people. These include homelessness, poverty, social exclusion, mental health and criminal justice.
Our charity partnerships are all closely aligned with our social value strategy, allowing us to use our skills, expertise and resources where we can have the greatest, and most sustainable impact.
What we’ve achieved
Around the UK, we’ve continued to work with our charity partners to support vulnerable and excluded groups in our communities. We provided additional financial and pro-bono support where needed, as charities have been hit by loss of funding and increased demand due to the pandemic. This year, we’ve given over £4.7m worth of support to charities, including nearly £4m of space in our assets and free advertising space on Piccadilly Lights.
Despite Covid restrictions our teams have found innovative ways to engage visitors to our destinations in supporting causes important to our communities. At several shopping centres we’ve run Poppy Appeals and Giving Trees, which gave over £250,000 worth of support to local charities and people in need. Our local teams have also donated food, gifts and resources to help tackle the increased need. We’ve launched new partnerships with several charities, including Providence Row, a leading East London homelessness charity, and with several Westminster charities through our work with the London Community Foundation, including St Andrew’s Youth Club and Pursuing Independent Paths (PiP). We’ll be supporting St Andrew’s youth employability project, and at PiP we’ll be helping young adults with learning difficulties gain life skills to help them find work. Beyond this, we’re expanding partnerships at our development sites to help local people access employment and training opportunities.
Total value directly donated to charities£463k +
People that benefited from our volunteering programme895
Value of in-kind space donated to charity partners£3.9m +
Our volunteering programme helps our people and partners have a positive impact in our communities. We encourage all employees to take up to four workdays a year to use their professional skills and experience to support people and charities. This year, our workforce were just as enthusiastic, with working from home having a positive impact on participation. All our volunteering has taken place virtually this year, with technology helping us reach a wider audience in our communities and our workforce. We’ve run careers Q&As with employment charity partners including Key4Life, Bounce Back and Circle Collective, mentoring programmes with the Cardinal Hume Centre, mock interviews with Resurgo, industry insights sessions with students via Construction Youth Trust, work experience with Young Westminster Foundation and a significant amount of pro-bono volunteering through LandAid. In particular, pro-bono has enabled our staff to use their business knowledge to help charities build their own resilience through the pandemic. We also know volunteering has a positive impact on our employees’ own development and wellbeing, also important during the pandemic.