Piccadilly Lights
Deep screen

Piccadilly Lights, W1

100 million people lay their eyes on Piccadilly Lights as they pass through Piccadilly Circus each year.

It’s an icon for a reason - a landmark that, in collaboration with Ocean Outdoor, displays the best and most technologically-advanced advertisements. It also shares news and celebrates achievements through curating experiences by spotlighting causes and supporting worthy partners.

It perfectly demonstrates how we look beyond a simple façade to build something that lasts.

We’ve owned the world-renowned screen since 1968, and in October 2012 we completed the freehold ownership of the entire island site – including the property behind the digital billboards which we’ve now transformed into one our latest developments, Lucent.  

At 780 sq m, the screen is bigger than a tennis court and uses innovative and interactive technology that can even react to the weather. There’s also the potential for live video streams and vehicle-recognition technology to be used by advertisers.

Although the Piccadilly Lights screen is able to display advertising content that responds to real-time factors, such as the weather or the colour of cars, it does not collect or store personal details or data. 

Showcase your brand

From digital activations to full scale takeovers and events. We can support with the planning, production and operation. Find out how you can use Piccadilly Lights to showcase your brand today.  

Please get in touch with derek.manns@landsec.com to find out more 

Coke PL

Highlighting the causes closest to the hearts of Londoners

Social enterprises and local organisations frequently utilise the Piccadilly Lights. From CIRCA’s 20:20 project which aimed to support public arts and culture during the COVID-19 crisis, to Art of London and Westminster City Council, who have tasked local children to create art that encourages positive environmental change – the Piccadilly Lights are a significant mouthpiece for highlighting the causes closest to the hearts of Londoners. 


First electrical advertisements appeared


Bovril takes the first-ever neon sign used at Piccadilly Lights


Digital projectors are introduced for Coca-Cola’s sign

Behind the lights: Lucent, W1

With an amazing location behind Piccadilly Lights, our latest London development, Lucent W1, will provide businesses with a great place to work in the heart of the West End.

Creating more than 140,000 sq ft of offices, as well as shops and a rooftop restaurant, the scheme offers a unique opportunity to combine office and retail space with advertising on the famous Lights.


At a time when culture and the arts have been heavily impacted, we have donated time to CIRCA, an independently curated platform, to create an institutional collaboration as a celebration of the arts in the public space, and to support the cultural community of London’s West End. 

CIRCA is an independently run institutional collaboration funded through institutions and patrons (not Landsec) and is not part of Landsec. The decisions on the arts and the artists are made by Circa independently from Landsec, and are subject to only governed by the same restrictions as placed on all content displayed at Piccadilly Lights. Showcasing an artist on screen is not an endorsement by Landsec of the views or messages of the artist. The views of CIRCA are not the views of Landsec

The 20:20 project is intended to cover a wide range of topics and diversity to support public arts and culture. To find out more about the initiative, the art showcased by CIRCA on the Piccadilly Lights as part of the 20:20 project or to contact the team, visit: https://circa.art/information-page/ 


Market value range


Ownership interest

Piccadilly Lights (Monico), London W1

Piccadilly Circus

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Southside, Wandsworth