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Introducing Below The Lights
Below The Lights opened in summer 2024 in the heart of London - under the famous Piccadilly Lights.A unique Spotlight space for immersive events, Below The Lights is a place where brands can create memorable experiences and incredible media campaigns.
About
We build and invest in buildings, spaces and partnerships to create sustainable places, connect communities and realise potential.
Our 2023 Impact Report
Our 2023 impact report deep dives into the ways our places and activities are making a difference across the UK. From our economic contributions to the social and sustainable value we deliver, we recognise that the consequences of the actions we take as an organisation are both far-reaching and long-lasting.
The potential of sustainable retail
Sustainable retail has the potential to boost local UK economies by nearly £100m and grow brand revenues by up to 13%.
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Discover the strategy that drives our success, as we create sustainable value for our three types of investor: institutional, private and debt.
Half Year Results 2024
Land Securities Group PLC announced its half year results for the six months ended 30 September 2024 on Friday 15 November 2024
Creating valuable places
We enter the coming year with a renewed sense of clarity and purpose.
Sustainability
We're working to enhance the health of our environment and improve quality of life for our people, customers and communities - now, and for future generations.
Landsec Futures
Landsec Futures is a £20m fund that aims to deliver around £200m of social value by 2030, supporting at least 30,000 people from underrepresented socio-economic backgrounds towards long-term employment. It will also provide the chance to increase the diversity of talent across the industry and in our business.
We are working to Let Nature In
We’re letting nature into the design, development, and management of our spaces. We’re improving biodiversity; promoting health, wellbeing and community engagement by creating green spaces; and creating nature-based solutions to mitigate and adapt to climate change.
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Life at Landsec
We're shining a spotlight on some of the inspirational people that work for us as part of our Life at Landsec series.
Media & Insights
Reverse mentoring for an inclusive future
Earlier this year, nine executive leadership team members (ELT) were each paired with a more junior colleague for a six-month reverse mentoring opportunity.
31 August 2021
London, UK: Landsec has created a consumer identity for the Piccadilly Lights as part of its strategy to build the brand beyond the screen as a multi-channel asset, cultural symbol and global destination.
The brand identity and logo forms part of an integrated strategy to position Piccadilly Lights as the first outdoor media consumer brand, reinforcing the screen’s reputation as a powerful, living canvas at the heart of cultural Britain.
The initiative builds on the legacy and credentials of the modern Piccadilly Lights. Europe’s largest advertising screen was launched in its distinctive, curved, mosaic format in October 2017 after a nine-month period of redevelopment.
Overlooking the busy Piccadilly Circus interchange, the Lights form the façade of Landsec’s Lucent W1 development which combines modern offices and workspaces with retail experiences with residential spaces.
The landmark’s new identity adopts the distinctive blue of the Piccadilly tube line. A circular, pulse effect, with radial typography, is a metaphor for the ‘beating heart’ of the Lights as a positive force. At its centre is a glow, referencing the incandescent bulbs of past illuminated advertising hoardings.
Derek Manns, Commercial Media Director for Landsec said, “Piccadilly Lights is iconic, and more than just a digital billboard - over the past year Piccadilly Lights became a symbol of hope and positivity through art, charity and public service broadcasting. We’re now focused on the next evolution of this unique asset, turning the country’s most famous billboard into a multimedia experience, using social and content to create a powerful new media channel.”
The branding was created by SomeOne, part of the VCCP Network and will be used across digital channels and brand livery. Rich Rhodes, Executive Creative Director of SomeOne said “Not only is the pulse a bold and engaging piece of motion graphics, it’s been designed to react just like a living, beating heart. Slowing down and speeding up depending on the climate, content and context”
Landsec has appointed Uncommon London to build the digital presence of the Piccadilly Lights, starting with the creation of new channels on Twitter, Instagram and LinkedIn. Jonathan Goodman, Founding Partner of Uncommon’s CX practice said “The way you can now engage and experience a brand is richer than ever before. To be working with the icon that is Piccadilly Lights, to transform it into a content rich consumer platform is beyond exciting.”
The first phase of social media activity rolls out in partnership with the Mayor of London’s Let’s Do London campaign with a chance for Londoners to have their favourite photographs of the capital featured on the Piccadilly Lights.
Over the course of the past 18 months, the Piccadilly Lights has become a global focal point for its community led messaging and cultural partnerships. Historic moments and milestones featuring Her Majesty the Queen’s pandemic message, Captain Sir Tom Moore’s fundraising in support of the NHS and key workers and the NASA Mars landing have all made news headlines around the world.
Other curated experiences include an ongoing partnership with CIRCA which commissions new work by famous artists including David Hockney, Ai Weiwei and Patti Smith which is displayed on the Piccadilly Lights every evening.
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